About us

Chris Turner

CEO and managing director

Chris Turner has over 25 years marketing and management experience in the high-tech sector. Before forming Business Advantage in 1992 he worked for a number of leading companies including IBM, ITT and Honeywell. He gained first hand experience of the international distribution of CAD/CAM products – software, peripherals and services as the founding director of Datech (now part of Computer 2000). With Business Advantage Chris has also taken interim roles as the worldwide Marketing Director for an IT solutions company and as the Managing Director for a subsidiary of Lockheed Martin in France.

Chris has an undergraduate degree in Accounting and Business Studies and a Master’s degree in marketing. He is a member of the Institute of Directors, the Chartered Institute of Marketing and the Institute of Direct Marketing.

chris.turner@newwebsite.business-advantage.com

Nicola Mansfield

EVP Strategic Projects and Company Director

Nicola joined Business Advantage in 2002 and specialises in multiple method market and competitor analysis. Nicola and her team have developed a range of innovative market and competitor analysis techniques which have been successfully implemented for many of our leading clients in the Americas, EMEA and APAC.

Nicola gained over eight years experience as a Market Analysis Manager and Strategic Planning Manager in the telecommunications sector prior to joining Business Advantage.

Nicola has an MBA and a BSc Social Psychology, from the London School of Economics and Political Science. Nicola is a member of the Society of Competitive Intelligence Professionals (SCIP).

nicola.mansfield@newwebsite.business-advantage.com

Carola Trim

Associate Director, Data Solutions

Carola, a seasoned Business Economist with 12 years at Business Advantage, delivers exceptional results through data-focused strategies. Her analytical prowess fuels the growth of Business Advantage’s Data Services. Before her current role, she excelled as a Senior Sales Analyst at Connexity, a leader in performance marketing and technology. Carola’s Marketing Manager role at SoftwareOne Group was pivotal for brand and market growth.
carola.trim@newwebsite.business-advantage.com

Ardeshir Sayah

UX and Foresight Research Manager

Ardeshir has 12 years of experience in multidisciplinary research projects. Ardeshir was a research fellow at ACECR, where he took his doctorate in Futures Studies. MSc in Creative Technology from the Middlesex University of London. He also has an MA in Urban Management. Ardeshir has worked for the International Federation of the Red Cross, where he was part of the Global Horizon Scanning Team. He is a member of the APF (Association of Professional Futurists).ardeshir.sayah@newwebsite.business-advantage.com

Bill Gordon

Vice President, Business Development Americas & Asia Pacific

Bill has over 25 years sales, marketing and management experience in the high-tech sector. Prior to joining Business Advantage in 2013 he worked for a number of leading companies including Autodesk where he founded the Autodesk Africa office and managed the partner channel across Asia Pacific.

His career focus has been on driving growth at B2B tech companies. That deep direct experience enables him to understand and recommend market research, marketing, sales and business development strategies for Business Advantage clients.

Bill has an undergraduate degree in Political Economy of Industrialized Societies from the University of California, Berkeley and speaks both English and French.

bill.gordon@newwebsite.business-advantage.com

Petr Holecek

Associate Director, Head of Data Services

Petr has an MBA from London School of Economics and Political Science and a BA in International Business Administration. Formerly Petr worked as a Market Analyst and Consultant at Euromonitor International. Petr is fluent in Czech, Russian and English. Peter is a highly skilled developer of online tools and has produced a range of solutions for many of our clients
petr.holecek@newwebsite.business-advantage.com